Each one of us is a brand ambassador. Every time we represent our company and our brand with the same voice, the same visual identity, the same emotions and the same words, we strengthen our brand.

These guidelines help us speak with one voice and ensure that we use our company name and logo in a manner that is visually consistent.

Our actions and behaviors, both within and outside the organization, reflect on our brand. Here are a few key ways we can protect and enhance our brand identity:

• Adhere to brand guidelines and standards.
• Seek approval for any new branding initiatives.
• Educate colleagues and partners about our brand identity.
• Report any unauthorized use or misuse of our brand assets.

Click here to download our full O-I Corporate Brand Guidelines, and here for a one-page cheat sheet.